One of Austin's iconic ice cream shops started a home delivery service. Amy's marketing team asked our campaings class to increase brand awareness for the new service. Our team took the customers love for the Amy's experience and brought it to life in some of Austin's best locations. Amy's Living Room will target people visiting Austin with an experience that adds to the fun and wierdness of the city.
Contestants who use the hashtag will be entered to recieve a free shipment to their home. This data will be used to retarget these tourists once they have made it home.
We will retarget these consumers using the phone numbers collected at “Amy’s Living Room” through the photo kiosk, the hashtag they tagged in their Instagram/Facebook posts #AmysAtHome and consumers who recently visited Austin travel pages. The ad helps our target market remember all the fun experiences in Austin and inspires a purchase of the “Keep Austin Weird” collection.